PROJECT: Xbox global retail campaign visual center.
DESCRIPTION: Satori Engine was asked to create Xbox's first retail campaign visual center. The goal was to unify the Xbox platform within five consistent themes. The team developed original concepts, messaging, photography, artwork, and guidelines for Xbox to release globally. The visual center is currently utilized in t.v. adverts, retail, and digital application.
MY ROLE: Visual Designer. All of the sketches shown below were made by my pixel pushing hands.
THE TEAM: Creative Director- Scott Donnell, Graphic Designer- Nathanial Clanton, Sr. Graphic Designer- Brandon Hrycyk, Sr. Graphic Designer- Heather Cummings , Producer- Annette Aranda