PROJECT: Merrell AllOut augmented reality retail displays.
DESCRIPTION: Merrell asked IDL WW to create three interactive displays. These displays would be used as platforms for Merrell's AllOut shoe campaign. Utilizing provided visual standards, we developed three separate experiences. These experiences includedd 3D videos and Unity powered gaming modules. Currently, these stations are used to inform customers of the AllOut shoe collection, on a global scale.
MY ROLE: Lead Visual Designer, Storyboard Artist and later, Art Director. With the guidance of my CD, I lead much of the interactive, UX and visual development for this adventure. All of the skethes and designs shown below were created by me :D
THE TEAM: Creative Director- Scott Donnell, Producer- Annette Aranda,
Print Manager- Dale Frame, Stategist/Copywriter- Virginia Vickery, Visual Designer/Storyboard Artist-
Brandon hrycyk, IDL Digital/Unity Team, UI/UX Mastermind-Jeremy Helms, IDL 3D team.
Original augmented reality sketches
Activated video screen
I built these technical illustrations to be used in the design and development of the games.
This shoe is embedded with unity technology. This tech. is responsible for the augmented reality experience. Users who move the shoe, move it in real time on the screen.
The final display in Germany!