Merrell-cover.png

PROJECT: Merrell AllOut augmented reality retail displays. 

DESCRIPTION: Merrell asked IDL WW to create three interactive displays. These displays would be used as  platforms for Merrell's AllOut shoe campaign. Utilizing provided visual standards, we developed three separate experiences. These experiences includedd 3D videos and Unity powered gaming modules. Currently, these stations are used to inform customers of the AllOut shoe collection, on a global scale.

MY ROLE: Lead Visual Designer, Storyboard Artist and later, Art Director. With the guidance of my CD, I lead much of the interactive, UX and visual development for this adventure. All of the skethes and designs shown below were created by me :D

THE TEAM: Creative Director- Scott Donnell, Producer- Annette Aranda,
Print Manager- Dale Frame, Stategist/Copywriter- Virginia Vickery, Visual Designer/Storyboard Artist-
Brandon hrycyk, IDL Digital/Unity Team, UI/UX Mastermind-Jeremy Helms, IDL 3D team.
 

 

 

Original augmented reality sketches

screen2.png

Screensaver

screen3.png

Homepage

screen4.png

Activated video screen

Merrell-cover copy.png

I built these technical illustrations to be used in the design and development of the games. 

Screen Shot 2013-06-06 at 9.39.27 PM.png

This shoe is embedded with unity technology. This tech. is responsible for the augmented reality experience. Users who move the shoe, move it in real time on the screen.

Screen Shot 2013-06-06 at 9.40.49 PM.png
Screen Shot 2013-06-06 at 9.41.37 PM.png
IMG_20130514_102256 copy.jpg
Screen Shot 2013-11-16 at 6.00.05 PM.png

The final display in Germany!